Content is the king but making the site a bit more SEO-friendly (or should I say Google-friendly?) doesn’t hurt.

Load speed

Relevant link: Optimize the hell out of your website for PageSpeed.

Sitemap

Help Google’s bots crawl your site better. jekyll provides it as a plugin.

Structure data markup

Use Google’s structure data markup helper to generate structure data markup code. Use structure data testing tool to verify it afterward.

SSL

Google recently announced that they are taking HTTPS as a ranking signal. StartSSL offers free SSL that is included in root SSL of most major browers. CloudFlare is also going to offer free-SSL to all customers (mid-October). I’m going to wait for CloudFlare a bit since I’m already using CloudFlare for this blog.